The World Society for the Protection of Animals (WSPA) will partner with The Body Shop this winter in a pioneering campaign to end live animal export. The campaign will run from 30 July – 19 August 2012.
In 2010, the two organisations partnered in a highly successful campaign gaining over 60,000 protesting voices against live export. Improvements to animals’ conditions have been made, but the government has still not ended the inhumane practice. . The in-store partnership will therefore be re-launched to send a strong message to government that live exports have not gone away and neither has the public opposition to the trade.
How you can Stand up for Animals
The new campaign, ‘Stand up for Animals’, will drive customers and supporters to take part and have their voice heard. People going into stores will be encouraged to sign a cardboard cut-out small orange person. This physical representation of every supporter will be presented to their local Federal Member of Parliament. A national event in early 2013 will unite all of the small orange people from around Australia to demonstrate the widespread opposition to the live export trade.
The campaign will also feature a range of other activities including a Guinness World Record attempt for the most arm-linked people to stand up simultaneously.
WSPA working with The Body Shop
The Body Shop has a proud history of promoting animal welfare causes. WSPA is committed to creating a world where animal welfare matters and cruelty ends.
Carmel Molloy, CEO, WSPA Australia, said: “Our partnership with The Body Shop will once again send a strong message to government about live exports; this practice has not gone away and neither have we. With tens of thousands of Australians set to stand up for animals, the government is going to have to sit up and take notice that live export is unacceptable and the cruelty must end”.
Mark Kindness, CEO, The Body Shop Australia, commented:: “The Body Shop is a business with a tradition of campaigning for animal welfare. We appreciate the importance of being profitable whilst still staying true to our values. So we fully support WSPA's campaign to responsibly transition Australia away from live animal exports in a way that protects farmers, promotes jobs and treats animals more humanely”
For more information about live export and WSPA's work, head to humanechain.org